Friday 7 October 2011

Researching The Market Place

In todays lesson we had to research existing music magazines that have the same genre as mine.
I found four examples of this type of magazine

Example one:





This is Kerrang magazine.

Kerrang is published weekly, a new issue comes out every wednesday.

The price of kerrang is normally £2.20 however it can vary dependant on if it has any gifts such as CD'S with the issue.

Kerrangs positioning statement is Life is loud.

Kerrang is published by Great Magazines.
This is the publishers website: http://www.greatmagazines.co.uk/
This is kerrangs website: www.kerrang.com/

The issue size( number of pages) in kerrang is 64 pages

The regular content in Kerrang is:

  • Feedback
  • News
  • Live reviews
  • Posters
  • Album reviews
  • Gig Guide
  • The K quiz!
The feature articles in the above issue of Kerrang were:

  • A competition in which you win a bottle of "bring me the horizons" bbq sauce.
  • Evanescence: Amy Lee:back in black, and pink ruffles.
  • Foo Fighters: The truth behind the nicest man in rock
  • Dangerous! : just how dangerous are aussie rockers dangerous.
  • Iceage
  • Rock feuds: which musicians have more beef than an Aberdeen angus steak house.
  • Madina Lake: How the Leone twins made it through hell and back
Example two:



This is rock sound.

Rock sound doesn't have a positioning statement.

The price of each issue of rock sound is £3.99

Rock sound is a magazine that is published once every month.

Rock sound is published by Sonic Publishing.
This is the publishers website: http://www.sonicpublishing.co.uk/rock-sound/
This is the magazines website: http://www.rocksound.tv/magazine

The issue size of Rock sound is: 116 pages

The regular content in rock sound is:

  • Album reviews
  • Exposure (shows new talent)
  • Welcome to my world
  • Hall of fame
  • Posters
  • Live reviews
  • Gig guide
  • On the clock
  • News
The feature articles in this issue of rock sound is:

  • You me at six: repent their sins in this months explosive cover story
  • Young guns: we hang out with some monks in Thailand
  • Mastodon: dramatic return to form on " the hunter"
  • Lower than atlantis: we talk panda punching.
  • New found glory: talk defending pop-punk and fellow defendants.
  • Against the machine: legend tom morello talks comic books
  • Etc

Example 3:


This is Black Velvet

Black Velvet costs £3

Black Velvet doesn't have a positioning statement

Black Velvet is published quarterly (every 3 months)

Black Velvert is published by Shari Black Velvet
This is the publishers website: http://www.shariblackvelvet.com/
This is the magazines website: http://www.blackvelvetmagazine.com/

The issue size of Black Velvet is: 78  pages

Regular articles in this magazine include:
  • Reviews
  • gig guide
  • Posters
  • News
Feature articles in the above copy of the magazine include:
Interviews with:
  • Mayday Parade
  • Panic at the disco
  • Octane ok
  • The summer set
  • The red jumpsuit apparatus
  • Framing hanley
  • We are the in crows
  • Sugar cult
  • The architects
  • Oh no picaso
  • Default
Example 4:
This is NME.
NME is a weekly magazine and like Kerrang comes out every wednesday.
NME costs £2.40
NME is published by IPC media
This is the publishers website: http://www.ipcmedia.com/
This is the magazines website: http://www.nme.com/magazine

The issue size of NME is: 50 pages
 Regular content in NME is:

  • Gig Guide
  • News
  • Live reviews
  • Letters to the editor
  • Posters/pictures

Media Pack


This is the nme media pack for 2011, and here you can see about their readership, issues, NME Magazine & NME Radio
http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf

Most magazines have an online media pack which is available to see by all customers and readers.


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